Destination Action Plans

Identifying tourism opportunities & challenges

Destination Action Plans (DAPs) have been developed by local communities to identify opportunities and challenges for tourism in their area and to establish and implement action plans to support goals for their community. With funding support from the Department of State Growth, we have been working with communities to support them in the development of local Destination Action Plans. 

 These plans are supplied to the Department of State Growth and used as a reference point for Government when considering priorities for communities.  Each Destination Action Plan is managed by a local steering committee who welcome interested community members to join their team.

The planning process brought together people that benefit from the visitor economy – local government, state government agencies, industry and the community to develop plans that identified the challenges and opportunities and to set achievable priorities that support:

1. Growing visitor numbers
2. Increasing length of stay
3. Increasing visitor expenditure
4. Increasing visitor dispersal (geographically and seasonally)
5. Increasing visitor satisfaction.

Contacts and current plans

Spring Bay

• Stuart Loone 0400 429 436 / [email protected]
• Spring Bay Plan

Swansea

• Adele Plunkett 0438 517 755 / [email protected]
• Swansea Plan

Freycinet

• Julia Fisher 0429 857 846 / [email protected]
• Freycinet Plan

Great Eastern Wine Drive

• Glenn Travers 0499 901 109 / [email protected]
• Great Eastern Wine Drive Plan

Bicheno

• Tony McLeod / [email protected]
• Bicheno Plan

Coming Soon

St Helens and Fingal Valley. Please contact Alison Wallace if you would be interested in participating in either of these groups.