Identifying tourism opportunities & challenges

Destination Action Plans (DAPs) have been developed by local communities to identify opportunities and challenges for tourism in their area and to establish and implement action plans to support goals for their community. With funding support from the Department of State Growth, we have been working with communities to support them in the development of local Destination Action Plans. 

 These plans are supplied to the Department of State Growth and used as a reference point for Government when considering priorities for communities.  Each Destination Action Plan is managed by a local steering committee who welcome interested community members to join their team.

The planning process brought together people that benefit from the visitor economy – local government, state government agencies, industry and the community to develop plans that identified the challenges and opportunities and to set achievable priorities that support:

  1. Growing visitor numbers
  2. Increasing length of stay
  3. Increasing visitor expenditure
  4. Increasing visitor dispersal (geographically and seasonally)
  5. Increasing visitor satisfaction.

Contacts and current plans

Spring Bay, Orford and Triabunna






East Coast Wine Trail




St Helens


Fingal Valley

Please contact us if you’re interested in participating in this group


Stay up to date with everything that is happening in our Industry including important updates, grants and funding advice, upcoming events, media mentions and more


Sign up to our Industry Newsletter

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.