Damian Mather – Chief Executive Officer
Damian brings a wealth of experience in Tasmania’s tourism and hospitality sectors to his interim CEO role at East Coast Tasmania Tourism. With over two decades of industry leadership, Damian is known for his collaborative approach, strategic insight, and strong relationships across the tourism network.
He holds qualifications in Hospitality Management and Business Administration, and has led projects that build industry capability, support regional development, and advocate for operators across the state.
Damian is passionate about the East Coast – both professionally and personally. It’s his go-to destination to relax and recharge with friends and family, soaking up the natural beauty, warm hospitality, and unique local experiences the region has to offer.
Looking ahead, Damian is excited to meet local operators, hear their stories, and work together to grow a vibrant, sustainable future for tourism on the East Coast.
To contact Damian reach out via email [email protected].
Sally Taylor Industry Support Officer
Sally Taylor is a highly motivated and dedicated professional with a strong background in tourism, hospitality, event coordination, and customer service. Based in Coles Bay, Sally’s passion for the East Coast Tasmania region shines through in her commitment to promoting and enhancing the tourism sector. With two years of experience as the Operations Manager for Iluka Tavern, she has gained valuable insights into the dynamics of the tourism industry on the East Coast of Tasmania, including seasonal variations, financial management, and effective marketing strategies.
With a strong focus on customer service, a passion for the East Coast Tasmania region, and a proven track record of success in her previous roles, Sally Taylor is well-equipped to contribute to the mission of East Coast Tasmania Tourism and help drive tourism demand, develop destination experiences, and benefit the local community economically, socially, and environmentally.
To contact Sally email [email protected] or call 0411 892 717
Mary Shannon Administration Support Officer
Mary Shannon brings over a decade of experience as an arts, culture, and community development professional to her role as Administration Support Officer at East Coast Tasmania Tourism (ECTT). She has previously served in leadership and operational roles with prominent Tasmanian organisations, including Junction Arts Festival, Festivale, and Stompin. Her expertise spans project administration, event coordination, and stakeholder engagement, making her a valuable asset to ECTT.
Mary’s work is distinguished by a commitment to creating community-centred experiences that celebrate local culture while addressing global themes. Her experience aligns seamlessly with ECTT’s mission to deliver sustainable tourism and economic growth on Tasmania’s East Coast. She will play a critical role in supporting key projects such as the East Coast Positive Impact Plan and Triabunna Tomorrow Plan, ensuring these initiatives are executed efficiently and effectively.
Contact Mary on [email protected]
Sophie Fergusson Marketing Support Officer
Sophie Fergusson brings extensive marketing expertise and strong community connections to her role as Marketing Support Officer at East Coast Tasmania Tourism (ECTT). She is also the Marketing Manager at PinPoint Group, leading strategy for several iconic Tasmanian brands including Tasmania’s Taste of Summer.
Sophie holds a Bachelor of Agriculture and Business (Marketing Major) from the University of New England and operates a web and brand studio in her spare time, showcasing her broad capabilities across digital, strategic and creative marketing.
Based on a mixed farming property just north of Triabunna, Sophie is deeply involved in the local community. Named Community Volunteer of the Year in 2024, Sophie is committed to inclusive, sustainable tourism that celebrates local identity and supports long-term regional wellbeing.
To contact Sophie email [email protected]
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The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.