Grace Keath Chief Executive Officer

Grace is a Hospitality and Tourism professional.  Grace has over 15 years’ experience in hotel operations, events management, strategic brand and business development, and professional training & coaching. This includes managing large teams and budgets, connecting with stakeholders and reporting to boards and management teams.

 As an East Coast local. Living in Scamander, Grace has joined the team in East Coast Tasmanian’s Tourism  journey to work with the tourism industry, communities and all key stakeholders to advocate, partner, promote and support so that visitors to the East Coast enjoy an excellent experience and our East Coast tourism industry is thriving and sustainable.

To contact Grace email [email protected] or call 0467 818 438.

Sally Taylor Industry Support Officer

Sally Taylor is a highly motivated and dedicated professional with a strong background in tourism, hospitality, event coordination, and customer service. Based in Coles Bay, Sally’s passion for the East Coast Tasmania region shines through in her commitment to promoting and enhancing the tourism sector. With two years of experience as the Operations Manager for Iluka Tavern, she has gained valuable insights into the dynamics of the tourism industry on the East Coast of Tasmania, including seasonal variations, financial management, and effective marketing strategies.

With a strong focus on customer service, a passion for the East Coast Tasmania region, and a proven track record of success in her previous roles, Sally Taylor is well-equipped to contribute to the mission of East Coast Tasmania Tourism and help drive tourism demand, develop destination experiences, and benefit the local community economically, socially, and environmentally.

To contact Sally email [email protected] or call 0411 892 717

Claire Atley Administration and Industry Assistant

Claire brings a wealth of experience from her diverse background in travel, tourism and hospitality, where she has developed expertise in administration, relationship management and customer service.  With an appetite for travel, she explored destinations worldwide before settling on the East Coast of Tasmania, where she has developed a deep connection and passion for the region.

Residing in St Helens, Claire honed her skills and local knowledge through roles at Break O’Day Council, White Sands Estate and Destination Bay of Fires.  She has also been actively involved with local organisations such as the St Helens Chamber of Commerce which allowed her to forge meaningful connections with the region’s tourism operators and community.

Claire is committed to collaborating with the East Coast tourism industry, stakeholders, and the community to promote the area’s natural beauty, enhance destination experiences and facilitate sustainable growth, along with ensuring economic benefits for the region.

Contact Claire on [email protected]

Kiley Hay Marketing Support

Kiley brings her extensive experience, local knowledge, and passion for business and marketing. Supported by her education at Central Queensland University and Eastern Washington University providing a well-rounded diverse perspective for East Coast Tasmania Tourism.

Kiley’s enthusiasm and passion for everything East Coast, is evident in her out of work activities like diving, surfing, mountain biking, food and wine experiences, hiking and sliding down sand dunes, showcases her deep connection with the region. Her focus on accessible, inclusive, and sustainable tourism aligns well with contemporary trends in the industry. This commitment is crucial in preserving the beauty and resources of the East Coast while making it welcoming to all.

To contact Kiley email [email protected] 


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The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.