Tasmanian Tourism Awards Coaching

Following the success of our Tasmanian Tourism Awards Coaching Program for the past two years, we again invite tourism operators on Tasmania’s East Coast to access complimentary one-on-one coaching through the awards submission process in 2025.

Our coach Michaela Lamprey has now worked with more than 15 East Coast operators, with each achieving finalist status and many placing at the annual awards gala – outstanding results for first time entrants!

This coaching is valued at over $1000 per entrant.  There is no fee for coaching, but entrants must pay the entry fee to enter the Tasmanian Tourism Awards via the TICT website.

Requirements

To participate in this program and access this free coaching, entrants must be able to commit to working with Michaela and participate in all TICT lead information sessions/webinars/workshops in addition to remaining engaged in the ECTT provided coaching.

Entrants must not have previously won a gold award in the Tasmanian Tourism Awards (unless business has had a change of ownership).

Benefits of entering:

The benefits of entering are many. The questions on the submission form guide entrants into taking the time to review the goals they have set for their business, analyse results, identify and celebrate achievements and consider any areas for improvement.

This all helps with planning for the next year, and making their business even better.  It is a great opportunity for our small business owners in the region to spend some time working on your business rather than in your business – an opportunity that doesn’t come along every day during peak tourist season!

  •  There is also the potential of winning a highly respected state award to add to promoting your business
  • Potential of winning national award to add to promoting your business
  • Raises the profile of outstanding operations and highlights the East Coast as an excellent tourism destination
  • Deeper engagement and connection with East Coast tourism industry, operators, the RTO and other tourism stakeholders

Emily Elmer of Younique Stays praises the value of the coaching program. “Participating in the East Coast Tasmania Tourism awards mentoring program has been a valuable experience as a business owner.  Entering the awards gave me the opportunity to review my business activity over the prior twelve-month qualifying period to celebrate my achievements and identify additional areas for growth and consideration.  It was a terrific opportunity to work on my business rather than in my business, which is not something we as busy business owners get to do often!

Winning at state level was a wonderful achievement, but to take home the national award was an absolute honour.  Not only as an affirmation of all the hard work that has gone into Younique Stays, but an additional verification of the service we provide to use in marketing and promotion and business development materials.  I highly recommend this mentoring program for all operators on Tasmania’s east coast as a supportive way to enter the Tasmanian Tourism Awards.”

Expressions of interest close 5pm Monday 12th May, 2025