Destination Action Plans
Destination Action Plans (DAPs) have been developed by local communities. These DAPs identify opportunities and challenges for tourism in their area and to establish and implement action plans to support goals for their community..
Helpful Resources
Do you need information on how you can get your business noticed, how to access professional images of the East Coast, a Great Eastern Drive logo for your website or find out who to contact to have a tourism sign installed for your business? Find out this vital information and more in our resource section.
Facts & Stats
Tourism is vital to the economy of the East Coast. It provides around 1,500 direct and 600 indirect jobs for the region. For the year ended September 2018 we attracted 664,000 intrastate, interstate and international visitors which contributes $120.5 million dollars each year to the local economy.
2,100
Jobs provided locally directly & indirectly via tourism industry
644k
Visitors to East Coast in 2018. Average 3 night stay
$120.5
Million local tourism industry
value annually
65,200+
Social Media Fans across Instagram & Facebook
Articles
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Small things make a big impact
In Los Angeles there’s a hotel called The Magic Castle Hotel. It has thousands of rave reviews from guests and constantly sits in the top 5 places to stay on TripAdvisor. In a city with plenty of quality accommodation options, it’s remarkable that such a humble hotel ranks so high.
Introduction to social media
Whether you have social media or not, your customers do and could very well be looking for your business. Social media has well and truly crossed over into mainstream life in Australia. 99% of Australians have an internet enabled device and 76% of use their smartphones to access the internet.
Understanding Google Analytics
In the early days of the internet, website owners would mostly track the number of ‘hits’ their website received. They thought that hits from visitors directly translated into potential customers.
We now know this isn’t true.