Board Meeting Schedule 2021 / 2022

  • 13 December 2021
  • 21 February 2022
  • 11 April 2022
  • 20 June 2022
  • 8 August 2022
  • 24 October 2022 (including Annual General Meeting)
  • 12 December 2022

Board Members

Jen Fry – Chair

Jen Fry got her career start while at University, working as both a nature guide in the local conservation area and in the campus pub. Since that time, Jen has worked with land managers in Ontario, Queensland and Tasmania; with tourism providers in Queensland; and as the Premier’s Senior Advisor (including for Tourism, Brand, Heritage, Communities, Recreation and other portfolios). 

Jen is a member of the AICD, holds a Masters of Science in Environmental Management, a Graduate Certificate in Public Sector Management, a Bachelor of Environmental Studies, and Certificate IV in Volunteer Management.

Jen has volunteered as a Devil Pen Keeper with the Save the Tasmanian Devil Program, as a lighthouse keeper with her family on Deal Island, and as a board or committee member for wildcare, tourism associations and for her children’s schools. Jen is also a volunteer casual goat herder – with a small drove on her property in southern Tasmania.

Allison Anderson – Deputy Chair

Allison Anderson is a tourism and research strategy specialist. As founder of Episteme Consulting, Allison develops strategy and research across Australia and New Zealand, specialising in tourism destination management and planning. She has a PhD in Urban Design and Tourism, a Masters in Urban & Regional Planning and a Science Degree (honours), and is an associate of the University of Tasmania. She previously led the research & insights program at Tourism Tasmania & sits on the Northern Tasmania Development Corporation Board. Allison is deeply interested in the connection between people, place and culture and enjoys building these connections through all of her roles.

Jo McBain – Treasurer

Tasmanian born and bred, Jo has a background career in banking and finance having held various managerial positions across branches, commercial lending and administration in two of the big four banks. Whilst raising her two children she dabbled in accounting, audit and financial planning. She then steered in a completely different path redeveloping the Trevallyn Shopping Centre in Launceston with her partner Marcus. For the last 15 years she has been the anchor tenant running the Trevallyn Grocer and the gift/homewares store Shopfront Trevallyn. She operates two short term accommodation properties with her partner and assists his family with their development projects in Launceston and St Helens. Jo recently became a member of the Recreational Fisheries Advisory Committee.

Outside work her pursuits include renovating houses, walking, fishing and mountain bike riding all of which have meant she is happily spending more and more time on the beautiful East Coast.

Annette Hughes – Public Officer/Secretary

Annette Hughes brings legal, risk management, governance, communication and strategic skills to the board, as she has been a practicing top tier lawyer since 1990 and partner in top tier commercial law firms on two continents (Sedgwick, in San Francisco, and Allens and Corrs Chambers Westgarth in Melbourne).  Annette has been involved in management for those firms, and has been a director of Corrs’ support services board as well as a member of its Executive Leadership Team.

She is a current director on the board of Freycinet Coast Financial Services (Bicheno and Swansea Community Bank Board), and previously served as a director of the Football Federation Victoria, and as Chair of the Women’s Circus, a not for profit with a large profile supporting women and their communities, using circus as a means to build confidence and support networks—and to entertain.  Annette is currently a consultant (and retired partner) at Corrs, and advises some of the most iconic companies in Australia (such as Billabong, DuluxGroup, Décor, and Paspalley) as well as the ACCC.  She is also a consultant with Cognicity, facilitating and teaching leading Australian and international organisations and government bodies about unconscious bias and improved decision making.

Annette owns and operates an iconic East Coast business, Sandpiper Ocean Cottages, with her husband John and son, Jimmy (15).  She is active in the Bicheno community, and is Secretary of the Bicheno Lions Club.

Angela Boxall

Performing Country / Pop songwriter, Ange Boxall, hails from the wild windy beaches of eastern Tasmania. It’s here that Ange resides in a big old country house built in the early 1800’s and where she also co-owns Tasmanian gin Company, The Splendid Gin. Ange is the Founder and Creative Director of ECHO Festival and the Programmer and Producer of Festival of Voices, ‘FoV Coastal’. Life is good… it’s full of music, art, nature and fun.

Angela Turvey 

Since graduating from the University of Tasmania in 1994, Angela has worked predominantly as a marketing and research consultant based in Melbourne, with some time spent working in South East Asia. Her last marketing role was as Consumer Insights Manager for Carlton United Breweries (CUB) in Melbourne. She grew up on the East Coast of Tasmania and returned to live and work on the East Coast 5 years ago.Since returning, Angela has been working as the Executive Officer with Glamorgan Spring Bay Council, and at the same time along with her family developing and managing a small tourism business known as Twamley Farm – a working farm offering boutique accommodation and bespoke events.

Her interest in the tourism industry and the opportunities for farm tourism in particular, began while still at university here in Tasmania. Her Sociology Honours thesis was titled “Packaged Authenticity” and examined emerging social trends related to nature and culture based tourism and the implications for Tasmania’s future in tourism. This had a particular focus on opportunities for farm and agri-tourism. So here she is back in Tasmania, 20 plus years later still passionate about the industry and the community in which she lives on the East Coast. She has been a member of the East Coast Tourism Board since 2016.

Barry LeFevre

Barry LeFevre is the Break O’Day Council representative on the board. His family have a long association with the area, going back to the 1870s. Barry worked in the education field for 33 years and was a Principal and Assistant Principal in local schools. His focus was to offer quality education outcomes, stability, security and a welcoming learning environment. On retiring at the end of 2013 he spent a year travelling and fishing before standing for Council.

At present Barry is active within the community being on the; Break O’Day Council, Trial Site Committee, Business Enterprise Centre Board, Council Audit Panel Rep., Mental Health Action Group, St Helens Athletics Carnival Committee and East Coast Tourism Board. He has a long standing interest in tourism with his parents owning businesses on the East Coast for 20 years, including Real Estate. Tourism is vital to our area and our wellbeing and Barry looks forward to working proactively with the board.

Donna Stanley

Representing the Tasmania Parks and Wildlife Service (PWS), Donna joined the Board in March 2020. As a member of the PWS leadership group and as acting Regional Manager North, Donna brings to the board some 25 years experience in parks and reserves management, with both a professional and personal interest in our beautiful East Coast.

Finding the balance of appropriate use of our exceptional natural assets is a challenge, but one that Donna proactively approaches on a day to day basis and will now share those skills, among others with our Board.  Donna is also an advisor to the Northern Tasmania Tourism board and member of the Stompin Youth Dance Company board.

Joe Pickett

Joe is the General Manager of Spring Bay Mill in trayapana / Triabunna on Tassie’s stunning East Coast, transforming an old Woodchip Mill into a purpose-built events facility for events large and small. Joe brings to the board his experience as a Project Manager and Events Producer with over 10 years’ experience managing major arts and community events. A proud Tasmanian, joe grew up in Launceston and his work history extends nationally and internationally.

Recent project delivery credits include the development of the Hanging Gardens Precinct for Darklab and Riverlee Property Group. His numerous event experience includes Project Manager of Dark Mofo Winter Feast, Manager of Cygnet Folk Festival, Artistic Director of the Alice Desert Festival and Producer of the Tasmanian Circus Festival. Joe is passionate about Tasmania’s environment and enjoys venturing out into the East Coast regions wild places.

Rob Churchill

Rob Churchill​ is the Glamorgan Spring Bay Council representative on the board. As principal veterinarian and co-owner of successful 24/7 rural veterinary practices for 40 years, and a fifth-generation farmer, Rob brings business, financial and management skills to the Board.

Rob has been a Glamorgan Spring Bay local since purchasing a Dolphin Sands block in 2005. He has developed a genuine love of the East Coast and its outstanding natural values, and appreciates the potential for expanding the niche, high quality products delivered by the local tourism, hospitality, agriculture, wine and food industries.

Rob gained significant governance and policy experience during his professional career. He was appointed to various roles by the NSW government, Australian Veterinary Association and Animal Health Australia, including the NSW Civil and Administrative Tribunal and state and federal livestock health policy and advisory committees. He is currently the Tasmanian Local Government Association representative on the state government’s Animal Welfare Advisory Committee (AWAC). He is passionate about education and was a University of Sydney Faculty of Veterinary Science guest lecturer.

Susan Carins

Susan Carins joins the board with a background in communication, media, and international tourism. After working for ABC television for a number of years Susan journeyed overseas with her husband Nathan to embark on a working holiday. That holiday turned into 8 years working on, and ultimately managing Super Charter Yacht fleets in both Europe and the USA. Returning to Tasmania they swapped 50 metre + boats for small yellow kayaks and now own and operate award winning Freycinet Adventures and Freycinet Aqua Taxi in Coles Bay.  Active in the local business community Susan’s roles have included Chair of the Freycinet Association and the Freycinet Sculpture Trail.  Outside of work you will find her at the beach with her young family or dressed in uniform as part of the Ambulance Tasmania volunteer crew. Passionate about the East Coast of Tasmania Susan to join the board for this next chapter on the coast.


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The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.

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