Tasmanian Tourism Awards Coaching

Tasmanian Tourism Awards Coaching

In 2023 East Coast Tasmania Tourism is changing the way we support and recognise outstanding Tourism Operators in our region. 

Instead of the East Coast Tourism Awards, we will have two avenues of recognition at local and state level, High Achiever recognition and Coaching through the Tasmanian Tourism Awards program.

High Achievers:

Each quarter ECTT will host a networking event where we award excellence in business in four categories that recognise outstanding operators from Food and Beverage, Accommodation, Tourism Experience and Tourism Attraction Sectors.

  1. Guest Love
  2. Positive impact
  3. Accessible & Inclusive Tourism
  4. Innovation

To be awarded operators must be TICT Accredited or have completed the THA Great Customer Experience program

Tasmanian Tourism Awards Coaching program:

Up to 10 operators will received one-on-one coaching through the submission and application process to enter into the Tasmanian Tourism Awards.

Coach: Michaela Lamprey & reports to ECTT CEO

Cost: No cost for coaching – entry fee to submit award application at entrant expense


Must be able to attend and meet all below deadlines

Must participate in all TICT lead information sessions/webinars/workshops as well as ECTT provided coaching

Must not have previously won a gold silver or bronze in the Tasmanian Tourism Awards previously (unless business has had a change of ownership)

Benefits of entering:

Entrants take the time to review the goals they’ve set for their business, analyse results, identify and celebrate achievements, and uncover weaknesses. This all helps with planning for the next year, and making their business even better

Potential of winning a highly respected state award to add to promoting your business

Potential of winning national award to add to promoting your business

Raises the profile of outstanding operations and highlights the East Coast as an excellent tourism destination

Deeper engagement and connection with East Coast tourism industry, operators, the RTO and other tourism stakeholders


14 April at Springvale Lunch with the Tasmanian Premier

Applications Close

5pm Monday 24 April

Interviews Held

27 April – 3 May

Welcome Workshop

Friday 12 May

Location TBA

ECTT and ML to host a workshop with entrants welcoming them, outlining the program and providing them with a schedule of key dates.

First Draft Due

7 July

This gives applicants 8 weeks to get a first draft together. ML will provide support to applicants leading up to this deadline

First Draft Feedback Returned

No later than Monday 17 July

Ongoing mentoring

Second Draft Due

Monday 7 August

Second Draft Feedback Returned

No later than Thursday 10 August

Ongoing Mentoring

Final Draft Due

Friday 18 August

Ongoing Mentoring and final edits prior to submission

Early September

Finalist announcements

Mid October – TICT to host industry function at East Coast Venue, location TBA. Open to all entrants and local tourism operators and community to attend

Tas Tourism Awards Gala Dinner

Early November – Finalist invited to attend



Stay up to date with everything that is happening in our Industry including important updates, grants and funding advice, upcoming events, media mentions and more


Sign up to our Industry Newsletter

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.