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About East Coast Tasmania Tourism

East Coast Tasmania Tourism (ECTT) is an incorporated Organisation which operates within the footprint of the Glamorgan Spring Bay and Break O’Day Council areas. It has operated since 2012. The Organisation sets the strategic direction for tourism in the region, identifies priorities and delivers programs that engage industry and stakeholders.

Tender Brief: Consultancy Services East Coast Tasmania Positive Impact Plan (ECPIP)

1. Introduction

East Coast Tasmania Tourism (ECTT) invites suitably qualified and experienced consultants to submit a tender for the development of the East Coast Tasmania Positive Impact Plan (ECPIP), which will include the creation of a distinctive place brand and place making strategies for the East Coast Tasmania region.

This project aims to enhance the positive impact of tourism on the East Coast of Tasmania by aligning with sustainability goals, supporting local communities, and promoting the region’s unique environmental and cultural assets. It will focus on developing and implementing strategies that ensure tourism growth is balanced with ecological preservation, social responsibility and provide place making strategies and a compelling place brand to represent the unique character, values, and vision of the East Coast.

The ECPIP, together with the new place brand, will ensure tourism and related activities contribute positively to the local community, culture and environment, and promote the region as a premier sustainable travel destination.

2. Background

The East Coast of Tasmania is a region of outstanding natural beauty, rich cultural heritage, and vibrant local communities. As tourism continues to grow, ECTT recognises the need to balance economic benefits with the preservation of the region’s unique and natural assets. The ECPIP will be a strategic framework to guide sustainable tourism development, focusing on key areas including environmental stewardship, community engagement, economic resilience, protection of natural resources and environment, and the importance of supporting local businesses and communities.

3. Project objectives

The primary objectives of the ECPIP are to:
• Assess the current impact of tourism on the region, including environmental, social, cultural, and economic factors.
• Identify opportunities and challenges for enhancing positive impacts and mitigating negative ones.
• Engage with local communities, stakeholders, and businesses to ensure their perspectives and needs are integrated into the Plan. We need to fully understand what we want for the future of our place and how tourism fits in that story.
• Develop actionable strategies and initiatives that align with best practices in sustainable tourism as well as staying true to the authenticity of the East Coast Tasmania.
• Provide a clear implementation roadmap with timelines, responsibilities, and measurable outcomes including a Place Brand and Place Making Strategy.
• Establish monitoring and evaluation mechanisms to track progress and adapt strategies as needed.

4. Scope of work

The consultant will be required to:
• Conduct a comprehensive situational analysis, including data collection and stakeholder engagement.
• Facilitate workshops and consultations with key stakeholders, including local communities, businesses, government agencies, and thorough consultation with Tasmanian Aboriginal stakeholders.
• Develop a draft ECPIP, and Place Brand incorporating feedback from ECTT and stakeholders.
• Finalise the Plan, ensuring it is practical, actionable, and aligned with regional and state-level policies. Provide Place Making strategies to ensure engagement from community, industry, and visitors.
• Present the final plan to the ECTT Board and relevant stakeholders.

5. Deliverables

The key deliverables for this project are:
• Inception report outlining the methodology, timeline, and stakeholder engagement plan.
• Situational analysis report summarising findings from the initial research and consultations.
• Draft East Coast Positive Impact Plan for review by ECTT and stakeholders.
• Final East Coast Positive Impact Plan, incorporating all feedback and recommendations.
• Presentation of the final plan to the ECTT Board and other key stakeholders.
• Provide ECPIP to build on and inform subsequent Destination Management Plan

6. Timeline

The project is expected to commence in October 2024 and be completed by October 2027. A detailed timeline will be agreed upon during the inception phase, however the project is expected to go over three years with the following phases as a guide:
• Year 1 – 2: Research, community consultation and stakeholder engagement, analysis of findings.
• Year 2 – 3: Draft ECPIP, finalise ECPIP, communication of ECPIP
• Year 3: Guidance for implementation phase and Destination Management Plan

7. Budget

Consultants are required to provide a detailed budget proposal, including all costs associated with the project. The budget should be inclusive of all fees, travel, materials, and any other expenses.

The entire project has funding of $300k over three years and will be distributed on completion of agreed key milestones throughout the project.

8. Evaluation criteria

Tenders will be evaluated based on the following criteria:
– Relevant experience and expertise in sustainable tourism planning and development.
– Quality and feasibility of the proposed methodology and work plan. Ability to meet the project timeline and deliverables.
– Demonstrated understanding of the East Coast Tasmania region and its unique challenges and opportunities.
– Value for money and cost-effectiveness.
– Priority given to the engagement of Tasmanian consultants to support local expertise and economic growth

9. Submission requirements

All submissions must include:
• A detailed proposal outlining approach to the project, methodology, work plan, and timeline.
• A detailed budget breakdown, including all associated costs.
• CVs and relevant experience of the project team.
• Examples of previous work in similar projects.
• A list of any sub consultancy agencies engaged in the project.
• References from past clients.

10. Submission deadline and method of submission

All submissions must be received by end of day Sunday 6th October 2024. Late submissions will not be considered.

All submissions should be emailed to [email protected]

11. Contact information

For any enquiries, further information and submissions, please contact:

Grace Keath
CEO
East Coast Tasmania Tourism
[email protected]
0467 818 438

To view further scoping work already completed, please see our website: https://eastcoasttourism.com.au/about-us/the-organisation/

We look forward to receiving your proposal and working together to create a sustainable future for the East Coast Tasmania region.

East Coast Positive Impact Tourism Plan – Project Full Scoping Report 

East-Coast-Positive-Impact-Tourism-Plan-Project-Scoping-Summary-12