Register your business on ATDW

The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism marketing in Australia. Register and keep your business or event details up to date and receive free marketing exposure through regional, state and national tourism websites and resources such as:

  • East Coast Tasmania website
  • East Coast Tasmania app
  • East Coast Tasmania interactive Alpaca map
  • Tourism Tasmania website  
  • Tourism Australia website
  • And also an extensive network of tourism distributors
  • Potential opportunities to be involved in regional and intrastate marketing campaigns

To create or update a listing go to atdw.com.au. If you have any questions regarding a listing or would like to make an appointment to have assistance with your ATDW, please contact us via email at industry@eastcoasttasmania.com.au.

 

Getting Started

Before you commence your ATDW-Online listing, it’s important you have the below mandatory information readily available. If you cannot provide this information, the platform will not allow you to submit your listing for publication.

  • At least one landscape image – minimum image size of 1600(w) x 1200(h) pixels and a maximum of 10MB in file size. Most smartphones will by default take an image of this size. Check your phone’s camera settings if you aren’t sure.
  • Product description – your business or event description should describe the experience a visitor will have and highlight what makes it unique. Short sentences work best as it makes for quicker reading. Do not include URL links, dates, times or phone numbers
  • Contact details – at least one email, phone or website URL where consumers can contact you
  • Address details – the physical address of your business or event. This is essential for mapping purposes
  • Accessibility – does your business or event actively welcome people with access needs? Do you have a current access and inclusion statement that you can make available?

 

What categories am I eligible to list my business in on ATDW?

ATDW is open to tourism businesses or events operating in Australia that provide a direct service or experience to the leisure tourist (some exclusions apply).

You can list in any of the following categories that apply to your business:

  • Accommodation
  • Attraction
  • Event
  • Food & Drink
  • Hire
  • General Service
  • Tour
  • Transport

As an example, if your core business is accommodation, but you have a restaurant attached, you are eligible to list your business in both the Accommodation and Food & Drink categories. IMPORTANT – Listing your business in multiple categories will enable your business to appear in as all relevant categories on our website and our East Coast Tasmania app.

Each ATDW category has specific eligibility criteria and these are explained in more detail here.

 

Is it really worth listing on ATDW, I don’t seem to be getting any bookings from it… they all just come from my website / booking button.

The simple answer is YES. (Keep reading if you’d like more clarity).

You list your own preferred booking URL on your ATDW listing, (Booking Button, V3, Res Online etc) so unless you are regularly examining where your website / booking button traffic is coming from (usually though Google Analytics), the ATDW referrals are not obvious. It’s a part of the plan. They don’t want to take your money, they just want to send you business.

Remember: ATDW isn’t a booking a channel, it’s a referral channel. It is adding your information to multiple websites and channels, most locally East Coast Tasmania and Discover Tasmania, but it’s actually working worldwide, and one day – the borders will open up and you will want that exposure too.

 

It’s time to check your ATDW Listing

Now more than ever it is important that you check you have a current and active ATDW listing. There are a number of East Coast businesses who’s ATDW listing is currently expired or inactive. This means that you are not appearing on our website, Alpaca map, East Coast Tasmania App, our region guides or a multitude of other tourism websites across Australia.

 

 

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The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.