Small things make a big impact

In Los Angeles there’s a hotel called The Magic Castle Hotel. It has thousands of rave reviews from guests and constantly sits in the top 5 places to stay on TripAdvisor. In a city with plenty of quality accommodation options, it’s remarkable that such a humble hotel ranks so high.

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Introduction to social media

Whether you have social media or not, your customers do and could very well be looking for your business. Social media has well and truly crossed over into mainstream life in Australia. 99% of Australians have an internet enabled device and 76% of use their smartphones to access the internet.

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Understanding Google Analytics

In the early days of the internet, website owners would mostly track the number of ‘hits’ their website received. They thought that hits from visitors directly translated into potential customers.

We now know this isn’t true.

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