Rhonda Taylor Chief Executive Officer

Rhonda joined East Coast Tourism from Orange in regional NSW in August 2019. She is very excited to join the East Coast team and has a love and a long history working in regional tourism. Rhonda led the development of Brand Orange Ltd for the local government areas of Orange, Cabonne and Blayney to grow visitation and investment in the regions and successfully developed this destination development and marketing organisation into a strong regional leader. Most recently she has been a Director of Destination Network Country and Outback NSW, which covers over 61% of NSW. As part of this role, Rhonda contributed to the development of the organisation from the ground up through the development of a robust Destination Management Plan and related strategic plans.

Prior to regional tourism, Rhonda worked in the hotel, airline and travel industries throughout the Asia Pacific region. Rhonda has four sons, all of whom are studying or working in Australia and Canada, and she is married to Paul who also has a long history in the tourism industry.

To contact Rhonda email [email protected] or call 0422 222 446

Alison Wallace Industry Development & Events

Alison has been involved in the Tasmanian Tourism Industry for over 13 years and is passionate about all things East Coast! She moved to the area from Melbourne in 2003 along with her partner, and (then) 3 small children and right from the get-go was keen to establish herself in the local community.

Appointed by Avalon Coastal Retreat in 2004, Alison was employed to develop this newly established accommodation property and continued to manage and nurture both Avalon and Rocky Hills Retreat to help make them become the successful businesses they are today. Following her 7 ½ years hosting both Retreats, Alison took on the role to coordinate the inaugural East Coast Regional Tourism Awards Program in 2013. This event stands strong and has become an important social occasion on the east coast calendar.

Alison’s role has expanded within the organisation and she has been a full-time employee since 2014.

To contact Alison email [email protected] or call 0419 090 245